MBA in Marketing - City of London College of Economics - 10 months - 100% online / self-paced

Author(s): City of London College of Economics

Publisher: City of London College of Economics

Published: Unknown

Page count: 3570

Description:

Overview

An MBA in Marketing (or Master of Business Administration) is a degree that will prepare you for leading positions in marketing such as Chief Marketing Officer.

Content

- What is Marketing?

- Marketing Management

- Marketing Management Philosophies

- Marketing Challenges into the Next Century

- Marketing and Society: Social Responsibility and Marketing Ethics

- Social Criticisms of Marketing

- Citizen and Public Actions to Regulate

- Business Actions Towards Socially Responsible

- Principles for Public Policy Towards Marketing

- Strategic Marketing Planning

- The Global Market Place

- Business Markets and Business Buyer Behaviour

- Market Information and Marketing Research

- Core Strategy

- Digital Marketing Strategy

- Customer Relationship Management

- E-Commerce

- Fundamentals of Management

- And many more

Duration

10 months

Assessment

The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions.

Study material

The study material will be provided in separate files by email / download link.

Book Details

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